Embrace the future of B2B commerce

Four B2B commerce trends putting front runners ahead of the pack

More and more, customers are vetting B2B sellers on the basis of not only product specifications, pricing and other traditional factors, but on the digital experiences they deliver.

Learn how to navigate this changing B2B environment, anticipate customers’ needs, and deliver results ahead of competitors in our newest report.

Join us as we delve into our research findings and explore four trends in B2B commerce that front runners are embracing.

Moving at the pace of customer expectations.  In this environment, the gap between succeeding and stagnating can widen fast if digital capabilities lag—a mere 17% of companies described their own online purchasing process as “very easy."

Reducing sales friction and creating new growth. B2B companies say their No. 1 priority for technology investment in 2023 is an e-commerce platform that enables them to sell products and services online.

Driving the value case for the front office on top of back-office ERPs. Many B2B companies face the need to upgrade their back-office systems (particularly ERP platforms) to scalable cloud systems. Half of surveyed companies have upgraded or plan to upgrade their ERPs in 2023, and another 35% plan to upgrade in 2024.

Unleashing new channels for revenue growth. Front runners estimated that their customers spend 62% more on products and services, on average, when their buying experiences are consistently positive.

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