GenAI powers content marketing advantage for early adopters
Great content generates powerful business results—and marketing leaders know it. Customers expect a brand’s ads, emails and other content-driven experiences to feel personally relevant, always right on time, and through their preferred channels. Our research explores how businesses can address these opportunities across owned, direct and in-house channels—creating demand for more digital content in more places with more personalization.
In the new Deloitte Digital report, GenAI in marketing content production, we show how forward-thinking brands are creating eye-opening results by infusing their content supply chains with generative artificial intelligence.
To meet these ever-expanding expectations, marketers need to produce higher quality and greater quantities of marketing content—and identify new ways of adapting and distributing it whenever and wherever it can have impact:
- The GenAI content marketing revolution has begun. One in four organizations has already implemented GenAI in marketing operations.
- Early adopters are taking small steps while addressing big questions. While those companies report that GenAI is involved in the development of 46% of content, most say they are focused on using the technology to improve and adapt marketing content rather than to generate complex or complete content.
- GenAI is delivering unanticipated value. Early adopters report their companies topped revenue goals by an average of 14% in the prior year—whereas companies with no GenAI plans beat expectations by just 2% on average.
Learn about how early adopters are leveraging GenAI to level up their content marketing capabilities.
