Social-first brands are repositioning social media at the core of the entire brand and customer experience. New Deloitte Digital research explores how it is increasingly driving key strategic priorities across the entire C-suite.
For years, brands have managed social media as a function of marketing, with a focus on growing share of voice through content amplification, community-building and product advertising. Today, the enterprises with the most effective and evolved approach to social—we call them social-first brands—are seizing opportunities to drive share of culture through a more collaborative and expansive approach.
Social-first brands are achieving results through a new spin on the three cornerstones of social business transformation: community, content and conversion.
- COMMUNITY: Serving up better customer experience.
- Social-first brands are 4.7x as likely to use social platforms extensively as channels for customer care and service as their low-maturity counterparts.
- CONTENT: Co-create to connect.
- 40% of brands say creator and customer content is the most important source of content for their social strategies.
- CONVERSION: The future of search—and commerce—is social.
- Social-first brands are 3.5x as likely to say that boosting SEO is extremely important to their social strategies as their low-maturity counterparts.
Explore the research
Learn how social-first brands are seizing opportunities to drive share of culture
Find out how to reclaim share of culture through a new approach to social communities
Explore how social-first brands are prioritizing content co-creation
